SEO (Search Engine Optimization) is the method that aims to optimize a website in order to rank in the first choices of search engines (organic results), such as Google. Website promotion is necessary for the success of a business in the competitive space of the internet.

• SEO is the process of increasing the quantity and quality of traffic to your website through “organic” search results.
• Search engines categorise websites in the results according to the keywords used by users.
• SEO optimizations aim to enhance the relevance and credibility of the website, offering quality content and increasing its organic traffic.

Google organic results are the results that appear on the search engine results page without being paid advertising, following a relevant query by a user. These results are generated based on factors for website optimization (SEO). This process includes not only the content with targeted keywords, but also the creation of backlinks, the strength of the domain, the loading speed of the website, and also the relevance. Organic website traffic is one of the main sources of traffic, as it offers a long-term source of traffic without the need for constant payment. This helps users who don’t already know the brand to get to know it better.

In summary, SEO is the important way to optimize your website’s presence in the online world and make it more easily found by users.